TM LEWIN - WORK THIS WAY:
We were approached by TM Lewin to contribute external Artistic and Style Direction for the brand’s SS24 digital campaign. Tasked with the objective of reinterpreting TM Lewin’s classic workwear positioning within the market, the aim was to deconstruct loyal consumers purchasing habits and introduce new customers to the brand’s wider offering. Imagery and video exclusively shot on analogue format (35mm and 8mm and 16mm). Photography Jonathan Daniel Pryce, Videography Jonathan Weatherly, Co-Art and Style Direction The Look Management, Co-Art Direction and Production Luxe and Co…
