MONTBLANC M-GRAM
Running simultaneously alongside the traditional advertising campaign for the Montblanc M-Gram 4810 collection, the brand produced a series of digital stories for use across social media and web which focused on content creators and their connection to their home cities:
“I was born and raised in London and have lived here for the vast majority of my adult life. Despite this longstanding relationship, whenever I travel through City’s distinct districts, demarcated by their architectural character and individual style of their inhabitants; I cant help but be inspired. Our life is an accumulation of steps, a pattern interwoven into out very DNA…”
Photography Simon Schmidt…
