THE ART OF DESIGN: ARMANI MTM x HARROD’s
Inspired by the timeless design language of Giorgio Armani and the refined photography of his long-standing collaborator Aldo Fallai, we pay homage to the effortless brand identity cultivated by the pair over their 30-year working relationship. Under the watchful eye of the brand’s Master Tailor, within the walls of a private shopping suite (designed by David Collins Studio) on the Second Floor at Harrods, we were able to develop a series of products combining the languid elegance of Giorgio Armani and the unparalleled precision of modern MTM tailoring. Focusing on fluid fabrication and strong lines, the garments echo and accentuate the silhouette of the body, creating something distinctly retrospective yet uniquely modern. Shot on location at Spazio Leone in Hackney – surrounded by an assortment of bold, sculptural Italian design pieces – Jonathan Daniel Pryce captured the MTM campaign on medium format and expired Polaroid film to recreate the look and feel of the archive photography that inspired the project. Creative and Production The Look Management, Grooming Chris Sawyer…
